2022
ERA-POWER
ERA-POWER is an electric vehicle charging station that is customly designed to be part of the urban identity of the New Administrative Capital of Egypt.
In an ambitious bid to embrace a sustainable future, the city is embarking on a groundbreaking initiative by integrating electric vehicles into its transportation system. With a firm commitment to reducing carbon emissions and combating climate change. This strategic move not only signifies a shift toward cleaner and more environmentally friendly transportation but also embraces the power of implementing heritage and cultural design language in modern technology.
Background.
Had the pleasure to spend 2 productive days at PHOENIX design studio, working on this task...
EV CHARGING STATION
Project Objectives
Phase I
- Pick a target city
- Point out reasons for such selection
- Quick brief about the geographic and Culture - User scenario
- Identify target group
- Market research / Benchmark analysis
Phase II
- Design should reflect brand-typical elements
- Consumer oriented - high usability & functionality - Independent appearance
- Placed in urban context
New Administrative Capital.
An ambitious project initiated in 2015 and still under construction, stands as a pivotal component of Egypt's Vision 2030, designed to serve as a bustling economical and financial district, equipped with smart city infrastructure.
The New Capital embodies a harmonious blend of history and technology. Its branding aims to transform youth perspectives on history, linking the past, present, and future seamlessly. This integration within the city serves to connect historical heritage with modern advancements, fostering a renewed appreciation for history among the younger generation.
The Ancient Egyptian Lotus.
The Lotus flower, revered for its representation of purity and rebirth, held significant symbolism in ancient Egyptian cities, signifying birth, future, and the dawn of a new era. The architecture of the New Capital draws profound inspiration from the abstracted Lotus design.
This symbolic choice serves as a powerful bridge between the illustrious history of Egypt and the cutting-edge advancements of future technology, seamlessly weaving together the essence of heritage and the promise of progress within the city's structures and design elements.
Ideation.
The art deco design movement, influenced by ancient Egyptian aesthetics like the lotus, emerged as a suitable direction to bridge the symbolism of the past with the technological advancements of E-mobility.
